Company timeline
Generating connections between people creates business opportunities: this is the reason for our existence.
Our inspiration is to facilitate and strengthen B2B business, applying the H2H (human2human) concept, connecting people of our clients with people of the prospects who do business.
Our unique methodology integrates technologies, data science, humanized automation and strategic marketing services for clients to find, attract, engage and convert prospects into their customers more efficiently and in less time and investment.
2018
Our founders, experts in B2B lead generation, merged deep data science expertise with B2B business and marketing intelligence. In 2018, we started our activities adding value to the businesses of technology clients such as Direct One, Fhinck, Soma, Produttivo and Polibras.
2019
We moved to Bradesco’s innovation environment, the Inovabra Habitat. That same year, we were selected to participate in InovAtiva Brazil, a business acceleration program led by the Ministry of Economy and SEBRAE, being awarded as an outstanding company in technology.
2020
Data2go innovated and launched Data2Connect: a unique methodology to generate leads on business social media, which is at least 30% more efficient than traditional prospecting initiatives such as cold call and cold mail. The solution combines best practices to support B2B sales with advanced technologies, data intelligence strategies and specialized services to connect people who do business. Large companies such as Totvs, Microsoft, BMC, AWS and Synnex are already using Data2Connect and achieving results never reached before.
2021
The company invested in solution improvement by integrating new technologies and services that, in addition to facilitating the clients performance in campaigns, also improved the information management mechanisms, now more friendly, transparent and providing real-time indicators.
Our commitment is to achieve the best possible results and that’s why we are tirelessly searching for new paths and innovative formats.
The partners
Lucas Miranda
Co-founder and CDO of Data2Go, he worked 10 years with Marketing and BI in large companies such as Microsoft, Bradesco, Adecco and Editora Globo. Lucas studied Administration and Marketing at Higher School of Advertising and Marketing (ESPM), improved in Business Intelligence techniques and methodologies, enhancing his business management skills. He has CS50 (Harvard), Microsoft Power BI and Analytics (MCP or MCSA) certifications. In his career, he has served huge clients such as Google, Adobe, Lenovo, Positivo, among many others.
Tatiane Barsotti
Co-founder and CEO of Data2Go, she has worked at large technology companies such as Microsoft, 99 and ITB. Tatiane also worked for major advertising agencies such as Lew’Lara TBWA and Cheil Worldwide. She began her career in the finance sector abroad, at Bank of Brazil in London. She also studied Advertising and Marketing and has been working in the area for 10 years, having articles published in relevant vehicles such as PROPMARK and EcommerceBrasil.
Caio Barsotti
Partner, Counselor and COO at Data2go, Caio has been developing commercial knowledge for over 35 years, working in agencies such as Salles, Almap and DPZ, having led the commercial areas in vehicles such as Lance!, Scala FM, TV Sorocaba (SBT affiliated) and Yahoo!
Between 2003-2006 he was Secretary of Integrated Communication of SECOM-Secretariat of Social Communication of the Presidency of the Republic. During this period, he was Vice-President of the Brazilian Association of Advertisers (ABA).
In 2006, Caio assumed the commercial directorship of 8 broadcasters at Rede Paranaense de Comunicação -RPC (Globo), from which he left to join the CENP-Executive Council of Standard Norms, an entity dedicated to promote the best commercial practices in the advertising market, for which he was elected president consecutively for 12 years.
Data2go’s solutions value quality and transparency, so our customers participate and previously approve each stage of campaign production, ensuring the best alignment and results.
